The challenge was to create a fun and innovative design. It must have some personality and can be a leadership in the category. A design that will be appealing to people of all ages since the product is loved by kids . The packaging line is divided into 3 different flavors. The packaging displays a cute little characters out of each one, building a persona and story, that helps to make this food more appealing to kids. This particular new line of product targeted to kids, having fun and exciting advantage. Therefore, the packaging needed to speak their language – making it both fun and playful and tempting as a product.
Branding / Identity / Packaging