Designing the Grow Capital brand identity Lemon Yellow developed a Brand Strategy around the expression of positive energy and joy in a fast-paced environment of numbers. Is all about numbers – statistics, transactions and time. To plan, perform and grow your money, comes down to controlling those numbers.
We had an idea to spell GROW by visually playing with the numbers 9, 1, 0 and 3 thus creating a word mark with a distinctive personality. The numbers turning into typeface could then be used for branding and statistics, neatly tying the whole identity together.
The brand color is a bright, modern electric blue that stands out in the category and conveys power and strength.