Organic Living is a flavoured tea brand. It targets to adults and strives to remind them of the value of feeling fresh every morning. There are three main features of flavors and they are Mint, Lemon and Tulsi. Organic Living product consist a organic tea line which is conscious with the environment. The task was to create a packaging solution for loose tea that would enhance the core values of Organic Living as a brand in a modern, appealing way. We wanted to show the purity of the product so we decided to reinforce a beautiful shot of early morning mist that would capture the feeling. Each colour tin reflects the different flavours of tea it holds inside. The organic flourishes on the packaging reflects the natural quality of the product, as organic living prides itself in bringing the finest selection of organic teas from the hills of Darjeeling.
Branding / Identity / Packaging