Nomination for the
German Design Awards 2020
Gray’s is a brand name of homemade spices made in a tiny kitchen with lots of love and happiness. We had the task of designing the label to give a contemporary and consistent feel to the Indian traditional spices keeping the food away which is always the core idea of the design. Gray’s Spice is based on one simple yet brilliant idea let’s make cooking a new, exciting experience for everyone. Sanserif fonts, simple typography, stylish and reduced style managed to create an elegant impression that encompasses both the look and the feel. We hope that this playfulness design is going to inspire people to use spices in a more courageous way because I’m too hot, perfect and fiery.
Branding / Identity / Packaging