Gray’s challenged us to add more ‘zing’ to their brand. Gray’s came up with a brand essence ‘Sauce Beyond Ordinary’. This idea was then brought to life through expressive and playful ways of adding flavours to food : a slap of sauce,

a scatter of spice. These were visually expressed through bold typographic design that captured both the excitement and involvement of adding some zing to your food. The result is a simple, emotive visual identity that’s lets the product do the talking, with striking on shelf impact.

 

 

 

Branding / Identity / Packaging